The company plans to open eight showrooms across the Southern market, and the new launches will include two showrooms each in Tamil Nadu (in Nagercoil and Tiruchy), Andhra Pradesh and Karnataka and one showroom each in Kerala and Telangana. TS Kalyanaraman, CMD, said, “In the past year, our focus was to expand our operations in the non-South geographies. We forayed into 10 new markets including Assam, Chhattisgarh, Jharkhand. We also added showrooms in Maharashtra, Delhi, West Bengal, Uttar Pradesh and Madhya Pradesh.”

This year, consolidation in the southern market is a focus area and the company sees potential in the growing number of metros and mini metros in the South. It typically allots anywhere between Rs 30-45 cr per showroom, and it will continue to deploy its larger format showroom. The company, which has around 137 showrooms across India and West Asia with 103 of them in the country, had earned revenues of Rs 10,000 cr last year and expects the earnings to touch Rs 11,500 cr this year. Rajesh Kalyanaraman, the ED informs us that 15 to 20 per cent of the brand’s revenues comes from the overseas market. The brand has been focusing on hyper-localisation in the context of merchandise, and communication. It recently announced on-boarding of four regional ambassadors and influencers for the state of Maharashtra, Punjab, West Bengal and Rajasthan.