Continuing with the excitement of The Call of the Blue that carved the The Yamaha Uniqueness through product line ups and experiences, India Yamaha Motor (IYM) Pvt. Ltd. have announced its entry into the 125-cc scooter segment in India with the launch of Ray ZR 125 FI and Street Rally 125 FI. The company will now work aggressively to fortify its market in the 125-cc scooter segment along with the motorcycle line up. The new scooters come with several exciting new features, new engine technologies and are available in exciting new colours.
The new Ray ZR 125 FI and Street Rally 125 FI are powered by a BS VI compliant, air cooled, fuel injected (FI), 125 cc blue core engine that produces a power output of 8.2 PS @ 6,500 RPM and a torque of 9.7 N.m @ 5,000 RPM. The power output is +30% and economy are +16% higher* compared to the earlier scooters and the body weight is 99 kgs, which is minimum 4 kgs. lighter than Yamahas earlier scooters. The new Ray ZR 125 FI and Street Rally 125 FI will flaunt “Stop & start system that prevents engine idling and subsequent start with a single throttle twist which uses the sensors to assess the riding environment, front disc brake with Unified brake system (UBS), the Smart motor generator (SMG) fitted to all new 125 cc scooters that uses electronic controls to bring a quieter engine start without the need for a separate conventional electric starter, and the Side stand engine cut-off switch. The target customers for the new Ray ZR 125 FI and Street Rally 125 FI are lying between 18-24 years of age who are high on adventure, and who finds the true reflection of their riding personality by the mobility they ride and the performance it offers. New Ray ZR 125 FI and Street Rally 125 FI:
The styling concept is “Armored Energy which evokes a feeling of a powerful motorcycle that is laced into the proportions, details, striking design and new technologies. The sporty, sharp-looking headlight is Class C compliant while the Y-shaped LED position light adds greater originality to the design. The turn signals at the front and rear use individual mounting stalks like those used for motorcycles. The Ray ZR 125 FI is available in both drum and disc brake versions, and the disc brake version gets digital instrument cluster as a new feature. The new Ray ZR 125 FI is available in wide range of colour variants including Dark Matte Blue, Metallic Black, Cyan Blue, Matte Red Metallic and Reddish Yellow Cocktail. The new Street Rally 125 FI also fuses motorcycle elements with those of a scooter and scatters them throughout the design. Brush guards shield the riders hands from oncoming airflow and add a sporty, adventure-influenced touch to the machine. It additionally offers fully digital instrument cluster, side panels designed to look like a rugged frame, block-pattern tire, sporty coloured wheel stripes (front and rear) and side panels designed to look like metallic protectors. The new Street Rally 125 FI is available in two colours Deep Purplish Blue Metallic and Sparkle Green. During the launch today in Chennai, Mr. Motofumi Shitara, Chairman, Yamaha Motor India group of companies had said, The new Ray ZR 125 FI and Street Rally 125 FI has been introduced in the market to cater to the customers who are looking for adventure & fun with scooters that exceeds a mere purpose of daily commuting. The new Ray ZR 125 FI and the new Street Rally 125 FI gets loaded with further power and design excellence that will propagate more excitement and sporty adventures on the road. The company is delighted to enter the 125-cc scooter segment so that with more power, new technologies and improved engineering, Yamaha can fulfil the passion of riding and adventure for scooter customers. Post scriptum:*Fuel economy in Yamaha 125 cc FI scooters are 16% higher only when Stop & Start system is turned on Continuing with the excitement of The Call of the Blue that carved the “The Yamaha Uniqueness” through product line ups and experiences, India Yamaha Motor (IYM) Pvt. Ltd. have announced the launch of its new BS VI engine enabled MT-15 (155 cc) today. MT-15 is known for its balance of torque and agility along with enhanced control postures and single channel ABS. The launch also witnesses the special colour “ICE FLUO -VERMILLION” launched in India that has amassed rave reviews for its appearance of distinctive aggression in many countries. The new BS VI MT-15 now gets a rear radial tyre which is standardized in MT 15. Its advanced design expressing Torque and Agility is popularized further by minimal-look, dynamic headlight, short tail and overall finish that illustrates the unpredictable MT style. The new MT-15 comes with VVA engine for agile acceleration with model-specific ECU, optimized secondary reduction gear ratio for snappy riding in town, A&S clutch for stress-free gear shifts, motard-like riding position with a great deal of freedom on a tight, concentrated silhouette, 282 mm front disc brake with single-channel ABS for excellent stopping power. The advanced design expressing ‘Torque and Agility’ is further accentuated by dynamic front face styling headlight, short tail with a vertical taillight and overall ‘graphics and finish that illustrates the unpredictable MT. During the launch today in Chennai, Mr. Motofumi Shitara, Chairman, Yamaha Motor India group of companies had said, “Yamaha’s 2020 strategy is clearly directed towards the cult of The Call of the Blue. In motorcycles, the MT excitement has been taken to the next level today with the “ICE FLUO – VERMILLION” launch and standardizing rear radial tyre for improved aggression on the roads. Customers can now take the experience of all such exciting Yamaha two-wheelers at the new Blue Square outlets of Yamaha which is conceptualized to garner the racing spirit along with its comfort, ambience and the beacon of the Yamaha Blue. The company also plans to expand with its brand strategy of The Call of the Blue including product strategies and network in 2020. The Blue Square which was opened recently in Chennai will expand to 100 outlets in the year 2020 and eventually would consolidate the 125-cc scooter market share and sports market share for the brand. The Call of the Blue will further scale up in 2020 in order to offer the excitement, sporty and stylish experiences to a wider audience.” About Yamaha Motor India group of companies Yamaha Motor made its initial foray into India in 1985 as a joint-venture. In August 2001, it became a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint-investor in India Yamaha Motor Private Limited (IYM). IYM’s manufacturing facilities comprise of 3 State-of-the-art plants at Faridabad (Haryana), Surajpur (Uttar Pradesh) and Chennai (Tamil Nadu). The infrastructure at these plants support production of motorcycles and parts for the domestic as well as overseas markets. YMC has established its subsidiaries – Yamaha Motor Research and Development India Pvt Ltd. (YMRI), Yamaha Motor India Sales Pvt Ltd. (YMIS) and Yamaha Motor India Pvt Ltd. (YMI) in India to independently support IYM in development, sales & marketing of its products and overall business planning & regional control respectively. Presently, its product portfolio includes: Sports model YZF-R3 (321 cc) with ABS, YZF-R15 version 3.0 (155 cc) with ABS, MT-15 (155 cc) with ABS; Blue-Core Technology enabled models such as FZ 25 (249 cc) with ABS, Fazer 25 (249 cc) with ABS, FZ-S FI (Fuel-Injected, 149 cc) with ABS, FZ FI (Fuel-Injected, 149 cc) with ABS, Saluto (125 cc) with UBS, Saluto RX (110 cc) with UBS and UBS enabled scooters like Cygnus Ray ZR (113 cc), Fascino (113 cc), Cygnus Alpha (113 cc), Cygnus Ray Z (113 cc); latest superbike MT-09 (847 cc) and YZF-R1 (998 cc). Continuing with the excitement of The Call of the Blue that carved the The Yamaha Uniqueness through product line ups and experiences, India Yamaha Motor (IYM) Pvt. Ltd. have announced its entry into the 125-cc scooter segment in India with the launch of Fascino 125 FI. The company will now work aggressively to fortify its market in the 125-cc scooter segment along with the motorcycle line up. The new scooter comes with several exciting new features, new engine technologies and is available in exciting new colours. The Ex-showroom Delhi starts from Rs. 66430. The new Fascino 125 FI is powered by a BS VI compliant, air cooled, fuel injected (FI), 125 cc blue core engine that produces a power output of 8.2 PS @ 6,500 RPM and a torque of 9.7 N.m @ 5,000 RPM. The power output is +30% and fuel economy are +16% higher* compared to the earlier scooter and the body weight is 99 kgs, which is minimum 4 kgs. lighter than Yamahas earlier scooters. The new Fascino 125 FI will flaunt Stop & start system that prevents engine idling and subsequently starts with a single throttle twist which uses the sensors to assess the riding environment, front disc brake with Unified brake system (UBS), the Smart motor generator (SMG) fitted to all new 125 cc scooters that uses electronic controls to bring a quieter engine start without the need for a separate conventional electric starter, and the Side stand engine cut-off switch. The target customers for the new Fascino 125 FI are lying between 18-24 years of age who are high on fashion, and who finds the true reflection of their riding personality by the mobility they ride and the performance it offers. New Fascino 125 FI
Along with the new features and technologies, the visual impression of the new Fascino 125 FI rests in its Classic European styling as it gets an all-new exterior design, higher quality bodywork, newly designed headlight, new gauges and other features that produce a feeling of elegance and status. The new Fascino 125 FI is designed to be a fashionable scooter with styling that embodies strength, refinement and beauty along with classical touches. The new Fascino 125 FI is available in both Disc, Drum brakes & in wide range of colour variants including Vivid Red, Metallic Black, Yellow Cocktail, Matte Blue, Dark Matte Blue, Suave Copper and Cyan Blue. During the launch today in Chennai, Mr. Motofumi Shitara, Chairman, Yamaha Motor India group of companies had said, Fascino is the iconic brand that Yamaha introduced in the Indian scooter market since 2015. Under the new strategic campaign The Call of the Blue, its popularity and magnetism finally exceeded customer expectations. The new Fascino 125 FI is introduced in order to elevate the trendsetting of fashion and lifestyle to the next level. The company is delighted to enter the 125-cc scooter segment so that it can cater to the growing needs of lifestyle of the young customers in India. The new Fascino 125 FI will certainly help the brand to connect to the audience of fashion-conscious young customers. Products launched on
December 19, 2019
Colours available
Ex showroom Delhi price (Rs.)
Available from Yamaha Fascino 125 FI (Drum)
Metallic black, Matte blue, Cyan blue
66430January 2020 Deluxe: Dark matte blue, Suave copper
67430 Yamaha Fascino 125 FI (Disc)
Vivid red, Metallic black, Yellow cocktail, Matte blue, Cyan blue
68930 Deluxe: Dark matte blue, Suave copper
69930 Post scriptum:*Fuel economy in Yamaha 125 cc FI scooters are 16% higher only when Stop & Start system is turned on V. #BALAMURUGAN #9381811222

By V.BALAMURUGAN 9381811222

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