Prince Jewellery launches the purest of gold & silver coins collection on Akshaya Tritiya
May 2022: On the auspicious occasion of Akshaya Tritiya, Ms. Suhasini
Maniratnam unveiled the MMTC-PAMP Goddess Lakshmi gold & silver coins, in the
gracious presence of Mr.K.Mahendran, Country Head-Precious Metals Division, Karur
Vysya Bank, at Prince Jewellery, Panagal Park-T.Nagar showroom in Chennai.
Prince Jewellery and MMTC (Minerals and Metal Trading Corporation of India) partners
together to launch the world’s purest MMTC-PAMP Goddess Lakshmi gold & silver
coins during Akshaya Tritiya. Considered the purest of gold & silver coins, they are all
precision crafted to the highest global quality standards of excellence.
The exquisitely crafted pure gold & silver coins feature Goddess Lakshmi in all her glory.
Lakshmi is the Goddess of wealth, power, and prosperity for devotees across the world. The
coin is ideal for gifting for an auspicious occasion or celebration including a wedding
birthday, anniversary, or religious festival.
Every MMTC-PAMP gold & silver coin that you buy goes through rigorous refining and
purification process so that you get the purest piece of metal, always. MMTC-PAMP gold
coins offer you the highest purity of 24K and strive to go beyond 999.9 to give 999.9+
purity. Speaking about the partnership Princeson Jose, Founder of Prince Jewellery said that,
“For a brand with a jewellery heritage spanning more than 89 years it is a vote of
confidence by MMTC on Prince Jewellery that it has chosen the coins to be retailed at
Prince Jewellery outlets at a time when we celebrate one of the auspicious days of the
year. It is a privilege that MMTC has chosen us and the timing couldn’t be more perfect.
More importantly they are best investment one can make this Akshaya Tritiya”.
Speaking on the announcement, Vikas Singh Managing Director and CEO of MMTC-
PAMP said, “On Akhshaya Tritiya we have launched these coins keeping in mind the
sentiments attached to this festival of abundance. MMTC-PAMP is known for bringing
unmatched quality and purity to the Indian precious metal industry and all MMTC-PAMP
products are crafted to the highest standards using the latest Swiss technology. We are
extremely happy to tie up with partners like Prince Jewellery who are known for their trust
and quality range of products.”
The coins come in oval, round and square and are available in 24k purity and come in a
beautiful tamper proof packing securely sealed and individually serial numbered in assay-
certified packaging and an elegant box making them the best gold coins to buy. The
following denominations are available in gold: 1gms, 2gms, 5gms, 8gms, 10gms, 20gms,
50gms and 100gms.Silver coins are also available in various shapes, designs and can
be customised according to customer’s requirements. Silver denominations comes in
10gms, 20gms, 50gms, 100gms, 250gms 500gms and 1kg.
The MMTC–PAMP X Prince Jewellery silver and gold will be available in bars and
coins at all the Prince Jewellery outlets in Chennai, Coimbatore, Trivandrum and
The Prince Jewellery X MMTC-PAMP bullions will be available throughout the year and
come with a buyback guarantee, a life-time facility available to customers that they
can liquidate their coins whenever they choose to, at the prevailing market price at all
our Prince Jewellery outlets. About MMTC-PAMP:
A joint venture between Switzerland based world’s most sought after bullion brand, PAMP SA and
MMTC Ltd. (Minerals and Metal Trading Corporation of India), a Government of India
Undertaking. Set-up in 2008, MMTC-PAMP operates the world’s most advanced precious metals
MMTC leverages India’s growing digital economy to lead the way into a new era of responsible,
trustworthy gold in India. Besides it is one of the two highest earners of foreign exchange for India and
India’s largest public sector trading body. It is the largest international trading company of India and
the first public sector enterprise to be accorded the status of Five Star Export Houses by Government
of India for long standing contribution to exports.