KeeraiKadai.com launches an Augmented Reality App which reveals our traditional 120 varieties of Keerai (Greens & Herbs) with their
Health benefits
Introduces the all new ‘Greeny Crunch’- an innovative Spinach Cookies
Adds 6 new exciting dip soups to the ‘Greeny Dip’ series of products

Chennai, 13th April 2022: Keeraikadai.com, a Coimbatore based Agritech food processing company and proud trailblazers in merging traditional greens with modern technology to establish value added products, has now launched an Augmented Reality (AR) App providing users an experience like never before!

The Keerai Kadai App now contains the benefits of 120 spinach/Keerai varieties in English and Tamil that can simply be viewed on your mobile phone anywhere. This new experience is the first ever “Digital Herbarium” dedicated specially for edible greens to increase knowledge and awareness of Traditional greens and herbs among people.

Mr. Sriram Prasad G, CEO & Founder, Keerai Kadai Ventures Pvt Ltd. said, “Our vision is to integrate ‘Tradition with Technology’ and create maximum awareness of nutritious greens among the society. It is easy through our AR APP as most people are familiar with using mobile phones. The App usage is very simple –Download the Keerai Kadai App, from another device open the ‘SCAN ME’ page on our website (www.keeraikadai.com), choose an image of your choice and simply click ‘SCAN AR Image’ option from the App. The magic of AR shows the benefits of the Keerai of your choice! Our goal in the near future is to introduce 500+ Keerai varieties and provide such valuable information to the public”.

“Greeny Crunch”, a unique snack option has also been launched. An innovative Spinach Cookies from Keerai Kadai is chemical free and only contains plant-based additives. Greeny Crunch is now available in six lip smacking variants – Vallarai Choco chip, Aavarampoo Choco chip, Ashwagandha Almond, Guava Coconut, Insulin Spinach and Tulsi with a shelf life of 6 months. These cookies are made from Non-GMO (Non – Genetically Modified foods) ingredients and are safe to be consumed right from children to the elderly. They are carefully baked in hygienic facilities to provide quality snack range.

 

After an overwhelming response and a positive reach nationally and internationally for “Greeny Dip”, a preservative-free greens-based Dip soup

product, Keerai Kadai now comes-up with six more exciting new flavours of the nutrition-rich Dip Soups – Avaarampoo, Adathoda, Punarnava, Amla, Guava Leaf and Plantain stem that are economical, easy to carry, only requires 120ml hot water and ready in 1 minute! These delicious soups are NABL lab tested and Clinical Nutritionist approved for quality and nutritional value and can be consumed by anyone above the age of 3. Already existing six variants in the Greeny Dip Series of products include Moringa, Moringa Turmeric, Ashwagandha, Thoothuvalai, Balloon vine, Brahmi.

“Our goal is to re-introduce the forgotten Traditional Food of high nutrition value to our customers by procuring the requisites directly from farmers. We are looking forward to launch 100+ value added products very soon and deliver greens-based nutrition akin to paper and milk at your doorstep” says Mr. Sriram Prasad G.

Please feel free to Download our Keerai Kadai App for an exciting experience and try the newly launched unique spinach-based products by the company.
Download Link:

About Keeraikadai.com:
KeeraiKadai.com is a Coimbatore based Agritech food processing company and proud trailblazers in merging traditional greens with modern technology to establish value added products. This three-year journey has paved way to launch many nutritious products in the market – Greeny Dip and Greeny Meal. These products are designed to have minimal preparatory time (around 1 minute) and provide the goodness of greens in today’s fast-paced world with zero-preservatives. Keerai Kadai Ventures is a recognized startup of MSME, DPIIT (Department of Promotion of Industry and Internal Trade), Startup India and incubatee at TBI (Technology Business Incubator), TNAU (Tamil Nadu Agricultural University) and MABIF (Madurai Agribusiness Incubation Forum). The company perseveres to bring innovative and healthy greens-based products to the modern society.

By V.BALAMURUGAN 9381811222

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