ASICS, a sports performance brand, today unveiled the Lite Show Collection in Chennai in the presence of India’s leading Squash Player and Brand Athlete Joshna Chinappa. The athlete marked the occasion by unveiling the shoe from the latest Lite-Show collection, a pinnacle running offering from ASICS.
Aimed at enhancing running capabilities of athletes, the Lite-Show collection delivers 360 degree visibility when running in low light conditions. The eye-catching bright colors and reflective details increase visibility and help runners feel safer and more confident when running in low-light conditions.
ASICS India & South Asia Managing Director, Mr. Rajat Khurana said: “Running is constantly evolving and the new Lite-Show Collection further displays our commitment to help athletes of all levels train safely and effectively so they can continue to do their best. The collection is designed to provide runners with the power and confidence by creating the new retro-reflective technology to enhance visibility and enable them to push their workout to the limit at any time of the day or night. South India is a key strategic market for ASICS and we will continue to bring the latest offerings for our consumers in Chennai. ASICS strongly believes in producing innovative sports products solutions and technologies to help athletes and active consumers achieve their goals and Lite-Show is one such offering.”
Indian professional squash player and ASICS Brand Athlete, Joshna Chinappa who was present at the ASICS Annanagar, Chennai store to unveil the collection said, “The world as we know it, has changed in the last few years and technology has become a nerve center both for people to connect and for products to perform. ASICS’ commitment to bring about change in lives of consumers through the transformative power of sports, begins with their cutting-edge technology offerings.”
She further adds, “With my upcoming tournaments I’m usually busy practicing my game in the day time, I get to do my personal workouts only during early morning hours or late nights. Lite-Show is an innovation that will help a lot of runners across the globe to achieve their personal running goals at any time of the day. I’m proud to be associated with ASICS and support its aim to help drive young athletes to reach their potential on and off the field.”